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Gamestop vs Deus Ex: Human Revolution
August 25, 2011, 4:37AM

"Square Enix probably had the best intentions providing their retail customers free OnLive copies of Deus Ex: Human Revolution, with each PC copy. It seems like a nice way to promote the new cloud-based gaming service, at no charge to consumers. One thing though, best intentions don't mean anything when it comes to business.

We wrote an article last week about how GameStop has officially begun beta testing its own streaming service being developed by Spawn Labs. Now, it appears that Square Enix forgot to mention the fact that they were including those free codes. Since OnLive is a future competitor of GameStop, in this space, GameStop is taking matters into their own hands. Sure they could have been smart and returned all the copies to Square Enix, making Square Enix the bad guys for this mistake. Instead, GameStop is perfectly comfortable opening each new PC copy and removing the codes themselves.

In an official notice, GameStop has directed all employees to â??remove and discard the On Live coupon from all Regular PC versions of Deus Ex: Human Revolutionâ?. From a business perspective, Square Enix made the mistake by not working this out before launch. Also, it should be noted if you bought a collectorâ??s edition or day one copy, you should not have been affected. Otherwise, be warned as GameStop is pulling these codes and reselling opened copies as 'new'. Now everyone looks like the bad guy and gamers are the ones who suffer. Oh and OnLive is of course suffering. Their codes will most likely fill local GameStop dumpsters before dayâ??s end.

We contacted an employee of a local GameStop. He said he was given the directive, but was not told why. He also mentioned that the codes are to be thrown away, not held/returned to Square Enix or OnLive. Just to put the cost of this into perspective, users can also purchase Deus Ex: Human Revolution from OnLive for $49.99. Ouchâ?¦

*update - After speaking with another source at Gamestop, it appears district managers around Texas are driving store to store, collecting OnLive codes and destroying them. In the the event that the number of codes collected does not match the number of copies in stock, the store managers are being fired. We are following up with other national locations to determine whether or not this is localized.


"If you don't want to be nothing, say nothing, be nothing."

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Re: Gamestop vs Deus Ex: Human Revolution
August 26, 2011, 2:50AM

"As a follow up to yesterday's post regarding the whole Deus Ex debacle, it looks like GameStop is going to bring some civility back to the situation and return all those PC copies to Square Enix. Luckily, Square Enix is willing to accept responsibility for not informing GameStop about the codes. In an official statement released by the publisher:

"GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."

While you might be disappointed that there will be no PC versions of Deus Ex for the time being, at least everyone is getting what they pay for.


"If you don't want to be nothing, say nothing, be nothing."

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Re: Gamestop vs Deus Ex: Human Revolution
August 29, 2011, 2:05AM

"GameStop is offering a "$50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase" offer to those who bought the standard PC version of Deus Ex: Human Revolution from the mega retailer. After what the company pulled over the past few days, including the OnLive coupons from PC boxes of Deus Ex: Human Revolution and eventually the entire game itself, we hope it's not pulling our leg now, too.

GameStop associates also just received this email, so please practice a bit of augmented patience, as they catch up with the speed of the internet and await procedures from corporate. Anyone who ordered the PC version of Human Revolution through GameStop simply needs to bring in the email and their store receipt or order confirmation for their consolation prizes.

[Thanks, Greyline]

Gamestop email:

"Dear GameStop customer,

Earlier this week, GameStop removed a competitor's coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor's offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.

For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from and present it to a Game Advisor.

Paul Raines
CEO, GameStop"


"If you don't want to be nothing, say nothing, be nothing."

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